Key Art
& Campaign Visuals
Concept-driven visuals designed
to anchor campaigns, events,
and brand moments.
The Role of Key Art
Key art serves as the visual foundation for campaigns—setting tone, emotion, and narrative across every touchpoint. My approach focuses on creating singular, adaptable visuals that scale across digital, print, experiential, and motion environments.
Creative Direction & Art Direction
• Concepted and developed campaign-defining visuals
• Established tone, composition, and visual hierarchy
• Designed adaptable key art systems for multi-channel use
• Partnered with marketing and stakeholders to align visuals with messaging
Key art developed to anchor a multi-channel campaign
across digital, print, and experiential touchpoints.
DutchBros // New Promo Ad Campaign
Westfax Brewery // Drink Shot
IGT // Strongest Link Campaign
AIGA // PoetArtist Teamup
AREA15 / illuminarium // Lite Brite
Tropicana Las Vegas // JFK Experience
Dream Exotics // STO