GO BOLDLY.
Creative Direction, Brand & Product Design
Defining the brand system, visual language, and product experience for a financial literacy mobile app.
The Challenge
GoBoldly needed a cohesive brand and product experience that made financial literacy feel approachable, modern, and empowering. The challenge was to define a visual system that could scale across product UI, marketing, and content—while maintaining clarity, trust, and consistency.
My Role
Creative Lead / Art Director
• Led creative direction from concept through execution
• Defined the brand foundation and visual system
• Designed and iterated the mobile app UI/UX
• Created scalable assets across product, marketing, and social
• Partnered with stakeholders to refine the experience based on user feedback
I developed a cohesive brand system that supported both product UI and external marketing—ensuring visual consistency across every touchpoint.
Product Experience & UI Design
The mobile experience was designed to feel intuitive, welcoming, and non-intimidating—balancing financial clarity with a friendly,
human tone. Layouts and flows were iterated based on user feedback to improve usability and engagement.
