Vegas Prime Magazine
Founder / Creative Director
A large-scale editorial brand built from the ground up—from visual identity to editorial systems and production.
The Challenge
Vegas Prime was launched as a high-volume, city-wide publication focused on Las Vegas culture, dining, nightlife, and entertainment. The challenge was to create a bold, recognizable editorial brand that could scale across frequent print cycles, multiple content categories, and large distribution volumes—without sacrificing consistency or quality.
My Role - Founder & Creative Director
• Defined the visual identity and editorial voice
• Designed and maintained the full magazine system
• Led layout, typography, and art direction
• Built templates and production workflows
• Oversaw consistency across hundreds of pages
• Collaborated with writers, photographers, advertisers, and printers
Editorial Design System
The magazine was built on a flexible editorial system that allowed for fast production while maintaining a consistent visual language across features, reviews, and sponsored content.
Designed to Scale
Vegas Prime was produced on a recurring schedule, requiring a design system that could adapt to new content while preserving brand consistency across every issue.
